SoCom is the first dedicated social commerce conference, launched in 2025 and returning to Venice, CA on February 26, 2026, for its second annual event. 

This one-of-a-kind gathering brings together leaders in e-commerce, content, and the creator economy to spark innovation, drive collaboration, and accelerate the growth of social commerce in the U.S. and beyond.

Why Now?

• Social commerce is projected to hit $1 trillion globally by 2026 (Statista)

• U.S. livestream shopping is growing at 30%+ YoY (Precedence Research)

• 87% of viewers say video has influenced their purchases.

Attendees and participants of SoCom include C-suite and senior leaders from leading social platforms, ecommerce marketplaces, iconic brands and creator representation.

SoCom offers immersive programming from top industry voices, hands-on workshops, and an interactive live shopping gifting suite attended by hundreds of creators with a collective reach of over 100 million followers.

SoCom is proud to be the definitive U.S. event for brands, platforms, agencies, and creators who are ready to build what’s next in retail.