The first dedicated social commerce conference in the US
Join us in Los Angeles
February 6, 2025
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Speakers + Participants
Keynote Speaker
Malik Ducard
Chief Content Officer, Pinterest
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Malik Ducard joined Pinterest as the Chief Content Officer in December 2021. Malik is responsible for setting the global content strategy for the company. Previously, he was Vice President of Content Partnerships at YouTube, where he led development for some of the platform’s key responsibility and public interest partnership efforts including learning, social impact, kids and family, health, human rights and racial justice. Prior to that, he served as the Global Head of Family and Learning at YouTube, where he led YouTube’s most high profile content development funds. Before joining YouTube, Malik served as Senior Vice President of Digital Distribution for the Americas at Paramount Pictures, where he oversaw the distribution of content to digital platforms.
Malik currently serves as Board President of Two Bit Circus Foundation, a nonprofit organization that brings STEAM education to youth throughout Los Angeles. He is also a member of the Board of Game Changer, a nonprofit that safely improves the lives of hospitalized children facing illness and injury with the power of play and patient engagement.
He holds a Bachelor of Arts from Columbia University and a Master of Business Administration from UCLA’s Anderson School of Management.
Malik resides in Los Angeles with his wife and three sons. He is also the author of "Henry's Big Win", winner of the Jessie Redmon Fauset Award for Best Children's Book.
Faby Torres
Chief Marketing Officer, Gap, Inc.
Ekta Chopra
Chief Digital Officer, e.l.f.
Mat Koelsch
Head of Creative Agency Partnerships, TikTok
Damon Berger
Head of Consumer Digital Engagement, Gap, Inc.
Cenk Bulbul
Senior Director of Brand & Enterprise Marketing, Walmart Connect
Max Benator
Co-Founder & CEO, Orca
Madison Luscombe
Co-Founder & CEO, The Creator Society
Sarah Penna
SVP Creators, Orca
Ethan Kramer
President, Agital
Maxwell Drut
Founder & CEO, LyveCom
Will August
CEO, Outlandish
Casey Armstrong
CMO, ShipBob
Amy Neben
Partner, Select Management Group
Lauren Celinski
Content & Community Lead, Youtube Shopping
Drew Baldwin
Founder, Tubefilter
Evan Wray
CEO & Co-founder, Mavely
Victoria Hana
VP of Commerce, GFuel
Eden Marquis
Co-Founder, Quis Agency
Sami Kriegstein
Co-founder & EP, SoCom
Stacy Tank
CEO, Bespoke Beauty Brands
Katie Babineau
CMO, Beyond Yoga
Kritika Pande
Associate Director of Growth Channels, e.l.f.
We’re thrilled to present Keynote speaker Malik Ducard, Chief Creative Officer, as well as in-depth panels focused on actionable growth strategies for creator affiliate marketplace platforms, insightful social commerce case studies exploring what works (and doesn’t) for shoppable video, livestream, and paid funnel, and lively conversations about the past, present, and future of livestream shopping; as well as a “State of Social Commerce” address from Orca founder and CEO, Max Benator.
Full schedule of panels and workshops coming soon!
Agenda
SoCom will be held in early February, 2025, at the beautiful Audrey Irmas Pavilion, next to the historic Wilshire Boulevard Temple in Koreatown, LA.
Details coming soon. Sign up for latest updates.
3643 Wilshire Blvd, Los Angeles, CA 90010
Experience
Who’s Coming
A curated group of 500-700 attendees, representing the best of retail, creators and social commerce expertise.
• Brands
• Retailers
• Top Creators
• Ecommerce Platforms
• Technology Providers
• Agencies
Be Part of It
Become a Sponsor
SoCom has a number of exciting, bespoke sponsorship opportunities to help you create meaningful touchpoints with top creators, retailers, platforms and brands.
Host a Workshop
SoCom is excited to offer 6 Workshop slots that will be available for focused demos and product-related training sessions. Interested?
Join Our Livestream Gifting Suite
We’re thrilled to introduce the signature SoCom Livestream Gifting Suite — a first-of-its-kind experience combining a classic influencer gifting suite with a shoppable livestream available to viewers at home. Open to a limited number of brands.
About Us
SoCom is the first-ever dedicated social commerce conference in the US.
We’re bringing together the best and the brightest in e-commerce, creators, and content to spark innovation, collaboration, and the growth of social commerce in the US and beyond.
Social Commerce is already on track to be an $100 billion industry in the U.S. by 2025 (eMarketer). Globally, social commerce will encompass $2.9 trillion dollars in transactions by 2026 (Global Industry Analysts). Now, more than ever, it’s essential for top brands to think beyond brick and mortar and traditional ecommerce if they want to continue to thrive.
Featuring one-of-a-kind programming from top industry voices and social commerce workshops, as well as an on-site gifting suite that will be broadcast as a shoppable livestream and attended by hundreds of top creators with an estimated 100 million combined followers, SoCom is thrilled to bring the definitive social commerce conference in the US to life; to help brands, platforms, agencies, and creators build for the future.
Our Advisory board includes Ekta Chopra, Chief Digital Officer, e.l.f. Beauty; Damon Berger, Head of Digital Consumer Engagement, Gap, Inc.; Cenk Bulbul, former Global Director of Marketing, YouTube Shopping; Max Benator, Co-Founder & CEO, Orca; Ethan Kramer, President, Agital; Madison Luscombe, Co-Founder & CMO, The Creator Society; and Amy Neben, Partner, Select Management Group.