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Max Benator CEO & Co-Founder, Orca

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A keynote address on today's ultimate opportunity in social commerce: restoring the joy and humanity of in-person shopping to the online shopping experience, which has become increasingly fragmented and chaotic for many consumers – even as it seems to deliver instant results. Ducard will also highlight how Pinterest is building on its unique strengths as a powerful visual search platform to transform shopping into a journey of personalized discovery for its users, supported by authentic and inclusive content creation. He will also deliver a call to action for all who want to stay competitive in the coming "joy revolution" in social commerce.

Malik Ducard Chief Content Officer, Pinterest

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Influencer Marketing Hub estimates that global affiliate marketing spending will total $15.7 billion by the end of 2024. Many successful content creators have made a name for themselves serving as ambassadors for top lifestyle brands. Now creators and social media users are earning money by selling any and all products they want (including viral favorites!) as affiliates. Join us for a deep dive on the affiliate marketplace and learn how social commerce is changing the game for brands, creators—and consumers.

Madison Luscombe Co-Founder & CMO, The Creator Society

Khudor Annous SVP Client Success, Orca

Lauren Celinski Content & Community Lead, Youtube Shopping

Usaid Khan VP of Business Development, Mavely

Taryn Hicks Top Creator, @TarynTruly

Monica Khan (Moderator) Partner, Head of Digital, Strand Entertainment

Location Workshop Room

Join GFuel’s Director of eCommerce and the Founder of LyveCom as they dive into how brands can integrate livestream shopping, multi-channel simulcasts, and shoppable videos to turn engagement into action. Learn how to leverage affiliate marketing, influencer partnerships, and video-driven experiences across social platforms like Instagram, Facebook, Twitch and YouTube to guide consumers seamlessly from brand discovery to purchase.

Maxwell Drut CEO & Founder, LyveCom

Victoria Hana Director of eCommerce, GFuel

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Social shopping has finally gone mainstream in the United States thanks in large part to TikTok’s relentless push and unwavering belief in the opportunity. During Black Friday and Cyber Monday weekend alone, TikTok Shop saw a 165% increase in shoppers year-over-year. Fueled by both familiar and new creators within TikTok's extensive community, there were over 4 billion #tiktokshopblackfriday views and 3.5 billion #tiktokshopcybermonday across the platform to help inspire shoppers. On Black Friday alone, TikTok Shop hit over $100 million in single day sales - triple from Black Friday last year. Join Mat Koelsch, Head of Creator & Affiliate Agency Partnerships for TikTok Shop, and Amanda Perelli, Senior Creator Economy Reporter at Business Insider, to share insights on how agencies and creators help customers discover new and exciting products.

Mat Koelsch Head of Creator Agency Partnerships, TikTok Shop

Amanda Perelli (Moderator) Senior Creator Economy Reporter, Business Insider

Location Workshop Room

Join UpTk’s hands-on workshop to unlock the potential of affiliate marketing on TikTok Shop! Learn how to elevate your TikTok Shop’s affiliate program through smart, automated strategies. We’ll show you how to seamlessly onboard and engage the right creators, so you can save time and focus on high-level growth. With UpTk’s powerful tools, you’ll foster a community of affiliates who deliver high-quality, consistent content, amplifying your visibility and boosting sales. This session offers practical insights into optimizing your affiliate approach, helping you drive better results with less hassle. Join us and empower your brand to achieve more on TikTok!

Sebastian Nelson CEO & Co-Founder, UpTk

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The opportunity for brands in social commerce is tremendous. US social commerce sales will pass the $100 billion milestone in 2025, representing a 22.4% growth from the year prior, per EMARKETER. To succeed it takes commitment, investment, moving quickly, and a willingness to lean in. Join executives from brands leading the charge in social commerce to hear their journey from early movers to battle-tested pros, challenges they faced along the way, their strategic approach to multi-platform opportunities, and their take on how brands can win in 2025.

Katie Babineau CMO, Beyond Yoga

Stacey Tank CEO, Bespoke Beauty Brands

Chris Erwin (Moderator) Founder, RockWater

Location Workshop Room

Live shopping has been a phenomenon since the invention of cable television, driving tens of billions of dollars in annual sales for companies like Qurate’s QVC. In China, livestream selling drove over $800b USD in sales in 2024. Join William August, CEO of Outlandish, Marla Ginsburg, top-selling HSN entrepreneur, Lauren Stevens, Co-Founder and Chief Content Officer, Orca, and Phil Ranta, Chief Business Officer, Fixated, as they discuss the strategies that drive hundreds of millions of dollars in live sales in the US and beyond.

Will August CEO, Outlandish

Marla Ginsburg, CEO, Waterwalk Production Company

Marla Ginsburg CEO, Waterwalk Production Company

Lauren Stevens Co-Founder & CCO, Orca

Phil Ranta (Moderator) Chief Business Officer, Fixated

Location Main Stage

From integrations and paid media, to affiliate and live shopping, social commerce strategy has evolved at lightning speed over the last two years. In this panel, industry leaders lay out their strategies for success in a rapidly changing landscape. What does a 360 approach look like? How do you allocate budgets and across these prongs? What is mission critical for growth in 2025? US retail social commerce sales will pass the $100 billion mark over the next 12 months, join this panel and make sure you have an effective strategy to cash in on it.

Katie Melton Head of Creator Success, LTK

Kritika Pande Associate Director of Digital Growth Channels, e.l.f. Beauty

Meagan Yednock Creator Brand Partnerships, Snap

Amy Neben (Moderator) Partner & Head of Ventures, Select Management Group

Location Workshop Room

Join us for an engaging workshop where we explore the immense potential Pinterest holds for your brand. Discover how to tap into a vast audience that loves shopping, gain insights into what they are searching for, and learn effective strategies to ensure your content is found on Pinterest. This session is designed to provide you with actionable insights and tools to maximize your brand's organic presence and engagement on the platform. Don't miss out on this opportunity to elevate your Pinterest game!

Rashmi Paul Merchants & Shopping Lead, Content, Pinterest

Sofia Hunter Sr. Strategic Partner Manager, Content, Merchants & Shopping, Pinterest

Alessio Pavan Sr. Strategic Partner Manager, Content, Merchants & Shopping, Pinterest

Location Workshop Room

Join Jeff Lee, Business Development Lead, Creator Agency Partnerships at TikTok for an interactive and insightful workshop focusing on:

• Creator Agency Partnerships - intro and how to sign up

• Agency partnership types: CAP and TAP

• Affiliate partnerships: Short Video + CAP partnerships: TikTok Shop LIVE focus

• CAP agency key priorities for 2025

Jeff Lee Business Development Lead, Creator Agency Partnerships, TikTok

Location Main Stage

Your product goes viral overnight. You need to ship 30,000 units within three business days. Are you prepared to ride the wave? Join Orca’s Chief Commerce Officer, Tim Ryan, and ShipBob’s Chief Marketing Officer, Casey Armstrong, for “Planning Logistics for Viral Sales.” Join us live to learn how to manage the operational challenges of going viral and explore fulfillment strategies that will keep your business thriving during unexpected surges in demand. From handling inventory to scaling logistics, unpack real insights and examples to help you stay ahead when your products take off.

Casey Armstrong CMO, ShipBob

Tim Ryan Chief Commerce Officer, Orca

Location Workshop Room

This session provides actionable strategies and best practices for retailers and agencies looking to maximize their impact with creators in the YouTube Affiliate Program. Learn from YouTube insiders on how to join, optimize your campaigns to drive creator engagement, and position yourself for success. Plus, get a glimpse into where YouTube Shopping is heading.

Danny Ruegg Lead, YouTube Shopping Partnerships

Lindsay Pasteris Partner Manager, YouTube Shopping Partnerships

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In this session, Gap CMO Faby Torres will sit down to discuss how Gap has reinserted itself in the cultural conversation today through work with creators, affiliates and new social tools. Gap sees fashion as entertainment, and Torres will share insights from behind the scenes of how Gap has created unexpected marketing campaigns and exciting collaborations to drive conversation and connection.

Fabiola Torres CMO, Gap, Inc.

Josh Cohen (Moderator) Co-Founder & COO, Tubefilter, Streamy Awards, Gospel Stats

Location Main Stage

Curious why ad campaigns optimized for closed loop social marketplaces like TikTok Shop, YouTube, and Meta outperform traditional D2C website traffic funnels? Wondering how to leverage platform-first shopping ecosystems to maximize ROAS? Join us as we unpack why platforms prioritize native shopping experiences and reveal the winning ad strategies currently delivering results. Plus, get a sneak peek at innovative tools and tactics we’re excited to test in 2025.

Ethan Kramer President, Agital

Thomas Carter Director of Paid Media, MomentIQ

Michelle Goad Chief Digital Officer, ATHLETA & Founder of Greatest of All Digital

Jasmine Enberg (Moderator) VP & Principal Analyst, EMARKETER

Location Workshop Room

Join Button to dive into two of the fastest-growing channels in marketing - retail media and the creator economy. This workshop unpacks the data patterns we're seeing that demonstrate why now is the time to take advantage of the multi-billion dollar opportunity, and what steps you need to get started. 

Michael Jaconi Co-Founder & CEO, Button

Lauren Newman CRO, Button

Location Main Stage

Max Benator CEO & Co-Founder, Orca